Track keywords and compare your rankings with competitors
Add your own keywords and competitors. Compare rankings and keyword gaps, discover suggestions from Search Console when connected and get AI guidance on ranking-related audit findings.
Keywords & competitors
Your rankings, next to the competition.
Choose which keywords and competitor domains to follow. See position changes and keyword gaps, then use the separate AI insight in the audit to consider your next steps.
Choose the terms
Add keywords yourself. Connected Search Console queries can provide optional suggestions.
Choose the rivals
Add competitor domains and compare positions, visibility and keyword gaps.
Get audit guidance
A Keywords & Rankings AI insight suggests actions based on ranking-related audit findings.
Illustrative example · not customer data
Keyword comparison
| Keyword | Your site | Competitor |
|---|---|---|
| seo audit guide | 12 | 5 |
| website analysis | 8 | 10 |
| technical seo | — | 4 |
Example AI insight · Keywords & Rankings
Review ranking-related audit findings and check whether important pages have clear titles and relevant internal links.
Illustration of audit-area guidance, not an insight calculated from the comparison above.
Track the search terms that matter to your site and see how your rankings change. Add keywords and competitor domains yourself. The comparison shows where competitors rank ahead of you and which relevant terms you might not be tracking yet.
Add your own keywords and competitors. Compare rankings and keyword gaps, discover suggestions from Search Console when connected and get AI guidance on ranking-related audit findings.
How it works
1. Choose your keywords
Add search terms manually. If your Google Search Console site is connected, review its query suggestions and choose which ones to track.
2. Add competitors
Enter the competitor domains you want to compare. Review positions and keyword gaps alongside your own visibility.
3. Review your next steps
Follow position changes and read the Keywords & Rankings AI insight for recommendations based on ranking-related audit findings.
Your keywords, your selection
Choose the search terms relevant to your project yourself. Tracked keywords have their own rankings and position changes, so you can follow movement rather than relying on a one-off list.
Search Console suggestions when connected
If you connect Google Search Console and select a site for the project, you can review search queries as keyword suggestions and add the ones you want to track. A connection is not required to add keywords manually.
Compare with competitors and find gaps
Add competitor domains to the project yourself. Compare your rankings and visibility with theirs, then inspect keywords where a competitor ranks and your site does not, or ranks lower. Available data depends on the selected location and account limits.
AI insight with optimisation recommendations
The Keywords & Rankings section of an audit includes an AI insight and suggested next steps based on ranking-related audit findings. Use it alongside the keyword table and competitor comparison. The AI recommendations are not calculated directly from the competitor table.
Frequently asked questions
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