One SEO report brings together available GA4, Search Console and Google Ads data alongside website findings. With usable connected data, Google Insights and Google Ads can each include AI evaluations and optimisation suggestions.
Connect the relevant accounts to review available metrics. With usable data, separate AI insights help you prioritise next steps for Google Insights and Google Ads.
How it works
1. Connect Google accounts
Choose the integration and authorise access to the relevant account and property.
2. Run or review an audit
Use the project report to review site findings alongside available Google metrics.
3. Investigate a page
Use clicks, impressions, sessions or campaign context to decide which pages need a closer look.
Google Analytics 4 report data
The GA4 SEO report brings available sessions, users, conversions and bounce-rate data into the project report. Use these measures to understand how visitors interact with pages, while remembering that analytics does not explain every search performance change.
Search Console report by page and query
Search Console data includes impressions, clicks, click-through rate and average position. Reviewing those measures beside an SEO finding can help you identify pages with search visibility or clicks that merit further investigation.
Google Ads data alongside organic work
When Google Ads is connected, campaign performance can be reviewed in the dashboard alongside organic and site audit information. Keep paid campaign measures distinct from organic search data when drawing conclusions.
AI insights for Google data
The Google Insights and Google Ads areas can show AI evaluations and suggested next steps when usable account data is available. Review the suggestions against the underlying metrics and your goals; they are generated from report context, not Google's own Ads recommendations.
Use a shared SEO dashboard
A single project report reduces the need to switch between tools while reviewing an issue. It does not merge the underlying Google products: each integration remains dependent on its own permissions, property selection and reporting data.
Frequently asked questions
Search Console
Impressions, clicks and average positions per page and keyword.
- Impressions per page
- Clicks & CTR
- Average position
- Keyword tracking
Search Console
- Impressions per page
- Clicks & CTR
- Average position
- Keyword tracking
All data in one audit.
Google Analytics 4
Sessions, users, conversions and bounce rates right inside the project report.
Search Console
Impressions, clicks and average positions per page and keyword.
Google Ads
Campaign performance in the dashboard. Paid and organic in one view.

Real GA4 data turns a guess into a conversation.
Two people, one laptop, one question: what actually changed last month? Answered from your own property, not an estimate.
Audit your website. Get found.
Get started in under 5 minutes. No credit card needed.
