About Auditfyy

It started with a report that took too long.

Auditfyy grew out of the day-to-day work of KOMUNIQUE, a digital agency in Appenzell, Switzerland. Its founder, Philipp Roth, built the tool he needed for his own clients.

Appenzell, Switzerland
Portrait of Philipp Roth, founder of Auditfyy and owner of KOMUNIQUE
Philipp RothFounder of Auditfyy · Owner of KOMUNIQUE

01 / The beginning

A familiar afternoon at the agency.

A monthly client report meant opening several tools, exporting the numbers, and putting everything back together by hand.

Search Console in one tab. GA4 in another. Crawl data and Google Ads somewhere else. For each client, the same process took roughly half an afternoon, every month, with the same opportunity for copy-and-paste mistakes.

As the number of clients grew, the problem became less about the time it took and more about what that time was replacing: interpreting the findings and explaining what mattered to the person on the other side of the report.

02 / How it grew

First an internal answer. Then a product.

There was no grand launch plan at the start. The first version was made for the agency’s own clients.

  1. 01

    The first version

    An internal tool brought the data sources together and gave each client a dashboard instead of another PDF attachment.

  2. 02

    The years that followed

    It kept changing in response to what was missing in day-to-day agency work and in conversations with clients.

  3. 03

    Opening it up

    After being used across more than 50 of KOMUNIQUE’s own client projects, Auditfyy was developed into a product for other agencies, freelancers, and website owners.

03 / What matters

Useful findings. Understandable conversations.

Auditfyy is focused on the space between finding a problem and helping someone understand it. The choices behind it come from client work, not from a wish to build the largest possible tool.

01

Clarity over volume

Real Google data and plain-language recommendations should be something you can put in front of a client without translating them first.

02

Made for the actual workflow

A current, shareable view is more useful in a client conversation than another emailed PDF with an uncertain version.

03

Small teams count

The tool and its pricing are shaped around agencies where time and cost matter from the first client project, not only after twenty retainers.

Philipp Roth, founder of Auditfyy

04 / The person behind it

Meet Philipp Roth.

Philipp is a web developer with more than ten years of experience and the owner of KOMUNIQUE, a web design and development agency in Appenzell.

His work with clients spans technical implementation, ongoing support, and monthly reporting. That same work is where Auditfyy is used and tested: if something does not hold up in agency life, it needs another look.

“Auditfyy is the tool I looked for as an agency owner and never found. Every feature exists because we were missing it in day-to-day work.”

— Philipp Roth
Visit KOMUNIQUE

05 / How we work

A name behind the decisions.

Auditfyy began at KOMUNIQUE and is now developed as an independent product. Philipp remains directly responsible for its concept, development, and operation.

Developed in-house

The platform is built by the team behind the product rather than resold as someone else’s software.

Clear responsibility

There is a person behind the product who also uses it in his agency’s client work.

Care with client data

Data is hosted in the EU. The original need to explain where client information lives still informs the product.

From Appenzell, for the work you do every day.

A better report starts with a clearer conversation.

That is still the point of Auditfyy: to make website findings easier to understand, discuss, and act on.

Explore Auditfyy