Analyse your backlinks with AI insights and practical next steps
Understand referring domains, link types and individual backlink signals. The Backlinks AI insight offers prioritised recommendations. Available on plans with Backlinks enabled.
Backlink profile
See the links behind your site. Know what to review next.
Explore referring domains and individual backlinks alongside quality and spam signals. A separate Backlinks AI insight turns the saved snapshot and audit findings into prioritized suggestions.
Understand the profile
See referring domains, total backlinks and the balance of follow and nofollow links.
Examine each link
Review source, destination, anchor and type, with quality and spam signals for context.
Decide what to check first
The Backlinks AI insight prioritizes recommendations using the saved snapshot and relevant audit findings.
Illustrative example · invented values and domains
A clearer view of your link profile
Referring domains
37
Total backlinks
164
Link attributes
118 Follow / 46 Nofollow
Selected backlinks
Source
fieldnotes.example
Destination: /guides/site-audit
Anchor: “site audit guide”
Source
directory-lab.example
Destination: /
Anchor: “visit site”
Example Backlinks AI insight
Prioritized from the saved backlink snapshot and audit findings
- 01
Review the directory link
Check the elevated spam signal and the source's relevance before deciding whether any action is needed.
- 02
Check generic anchor text
Review whether generic anchors are recurring across the sampled links before deciding if further investigation is useful.
Example only. Signals support review; they do not determine whether a link is harmful or predict rankings.
A backlink count is only the beginning. Review referring domains, follow and nofollow links, and individual link signals in your audit. Backlink AI insights help you understand patterns and decide what to investigate first.
Understand referring domains, link types and individual backlink signals. The Backlinks AI insight offers prioritised recommendations. Available on plans with Backlinks enabled.
How it works
1. Run an audit
Start an audit of your project on a plan with Backlinks enabled. The backlink snapshot is fetched during the audit, subject to data availability.
2. Inspect your link profile
Compare referring-domain and link totals, look at follow and nofollow links, and inspect sources, targets and anchor text in the backlink list.
3. Prioritise with AI
Read the Backlinks AI insight for observations and prioritised recommendations based on the snapshot and related audit findings.
More context than a backlink total
See how many domains refer to your website, how many backlinks are in the snapshot, and the balance of follow and nofollow links. These figures help you assess your link profile; a higher count alone does not mean better rankings.
Examine individual backlinks
Review linking pages, destination pages, anchor text, link type and available quality or spam signals. A signal may warrant closer inspection, but it does not by itself prove that a link is harmful. The visible list is a selection, not an exhaustive inventory of every backlink.
AI insights with actionable recommendations
The Backlinks area brings together observations and prioritised AI recommendations from the backlink snapshot and related audit findings. Use them to decide which links or patterns need manual review and which changes make sense for your website.
Review the profile at each audit
Backlink data is captured during an audit rather than via an on-demand refresh button. Review a later audit to see the then-available profile. Availability depends on your plan and upstream backlink data; no tool can guarantee ranking gains from link changes.
Frequently asked questions
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